What do these terms (quoted from clippings in my "huh?" file) have in common?
- Effect an extinguishment
- Re-engage with the learning environment
- Anti-freeloader shampoo
They are all examples of good, clear English terms that someone has puffed up beyond recognition. Readers are left baffled and irritated that they have to fight their way through the verbiage to find the hidden meaning.
Be kind to your readers. If there's a perfectly simple and straightforward expression, use it. When you make people work too hard to understand your point, you will lose them. Worse, they will laugh at your need to impress.
